In this link, Scott Hanselman talks about his view on Intel's new ultrabook.
"Some of the software folks at Intel sent me an Ivy Bridge Ultrabook to look at. It will never be production hardware - this laptop will never be made or sold. That doesn't mean it's exclusive or special or extra fancy, instead, it's meant to be a reference example for hardware makers to make Ultrabooks of their own."
- Scott Hanselman
Ivy BridgeIntel Ultrabook Hardware Review