Insightful Tips To Consider In Local PPC

Most people use PPC advertising just as a way to generate side income on their website. But did you know that when used correctly, these tools can actually drive targeted traffic to your site? Conversion is the main reason why you consider digital marketing. This is because without conversion, your marketing strategies will only be a waste of time and money.

With so much information being available today, you can start funneling what you need and discard the irrelevant. This post looks at some of the things you need to do to make your local PPC more effective.

Invest in the most profitable products and services

As a small business, you definitely have financial constraints. This means you can’t invest in every available option when marketing your products and services. You have to choose a few areas to focus on. With that said, it is imperative that you only spend more money on the most profitable products and services. This is the key to enjoying a higher return on your investment.

With that being said, you need to take a step back and contact your ‘accountant’. Ensure the books are setup in a way that helps you identify the most profitable products or services. With this information, you can then redirect your PPC budget on the most profitable commodities.

Make use of Google AdWords

To run a more effective SEO campaign, it is imperative that you perform a few keyword searches. This will help you identify the keywords that will help you achieve the most impressions. The Google Webmaster Tools will help you identify the keywords that are giving the most impressions. Compare the keyword terms and pick the ones that are most relevant to your business or products.

Create Ads based on specific cities

When organizing your PPC campaigns, you need to be as locally relevant as you possibly can to achieve better results. For example, to achieve the most impact in Los Angeles, you need to create campaigns for Los Angeles and then come up with ad groups for each of your keywords which focus on Los Angeles.

The secret to success is being as locally relevant as you can. Focusing on different cities means your campaigns are vague. You will be outmatched by other more effective online marketers. This will also impact your SEO in Los Angeles since your ads will be competing for high rankings with other better marketers.

Make your call outs as well as site links local

Ad extensions are the best ways to enjoy more real estate in advertisements and also in increasing conversions. All in all, most local companies only use their phone number and address extension to show they are local. This is not enough. You need to do more.

To leverage on the power of being a local business, you should not just add your address and area code. As much as this is important, it is not sufficient. To get more attention, add your location to both the callout extension and the site links.

Add zip code in your Ad copy as well as display URL

Adding your zip code in your Ad copy and display URL will further make your PPC ad pop. There is no better way of showing you are a local company than providing the zip code that the locals are familiar with. Add this to your ad to draw more attention. The most recommended places to do this is in the display URL and in the associated text.

Make your content specific to the locals

Talking about things that only the local people associate with will further improve your impact. This shows you understand their plight and are really there to help them. Do not forget to use the common slang used in the area. In addition to that, to exclude bad clicks, include the price in your ad copy whenever possible.

Your landing pages have to draw attention

The first impression counts. How your landing page looks will determine whether a visitor will stay on or click away without even considering what you are offering. Always start by making sure that your web design is attractive and that the navigation is intuitive. You must also ensure that the content you provide is not only relevant but of great quality.

Other than that, for the sake of SEO, your landing pages must contain optimized content. Make sure your visitors get value and relevant information for the particular pages they open. Don’t use misleading keywords. Provide information that is clear, concise and precise.

Include a sign-up form on landing pages

Last but not least, to increase conversion, provide a sign-up form on all your landing pages. Encourage visitors to subscribe to your services.

Whether you are a local company or a national brand, you need to make your campaigns as specific as possible if you want to achieve more. The above tips will help you get started on the right foot.