Today, March 8, is International Women’s Day. To celebrate, TNW is running a series of profiles highlighting innovative companies led or founded by women.
Lindsey Goodchild is the CEO and founder of Canadian startup Nudge Rewards. Unlike many of the founders TNW have spoken to during this series, Goodchild hasn’t got a technical background. But that hasn’t stopped her from launching a tech company that boasts clients like Samsung and Rodgers, and has raised nearly $7 million from investors since 2012.
“I started my career in consulting, working with large hospitality brands covering everything from ski resorts to hotels,” she told me. “When we built plans for our clients, we became acutely aware that there were challenges around implementation and bringing ideas to life. The issue was that we didn’t have a great way to engage the most vital group of employees – those working on the frontline in hotels and resorts.”
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She recognized that there’s a population of workers who deal directly with customers that often feel disconnected from management. These cashiers, servers, and frontline service workers do their jobs often without any feedback or recognition of their hard effort.