Sometimes I pity Microsoft Managers and Leaders who think
they can buy developers. They just don't get it. Do they?
It doesn't surprise me; Microsoft is giving away cash to build
Windows 8 apps. Earlier this March, Microsoft announced $100 per app
Cash to publish apps on Windows Store. Haven't they learned from Bing
Rewards? How far did that go?
Alright, let's think for a moment. Who can Microsoft lure
with $100? Not me. My one hour is worth more than $100. Sure they can attract
some students but is this you really want? Can students really build those
cutting-edge high-performance scalable apps? Seriously!
Microsoft needs to learn how to win developer's hearts, not
their pockets. Most of the developers, they are developers because they are not
here to make money. They are here to write code. They are here because they
believe in something.
How you win hearts? You win hearts by being honest. Have
integrity and build a system on basis of principles. Give developers what they
like. Give them the Start Button in Windows 8.