Generative Engine Optimization (GEO) is the strategy of optimizing digital content to be understood and utilized by AI-powered search engines and Large Language Models (LLMs) like ChatGPT, Google's AI Overviews, and Perplexity.
This involves creating content that is clear, credible, and structured in a way that AI systems can easily extract and reference to answer user queries.
Why is GEO important?
Evolving Search Landscape:
AI-driven search platforms are becoming increasingly primary ways users find information, making traditional SEO methods insufficient.
Direct Influence on User Decisions:
When users get comprehensive answers from AI, it shapes their understanding of brands and products, influencing their purchase decisions.
Competitive Visibility:
Brands need to adapt to these new AI-powered channels to remain visible and gain a competitive edge in the digital space.