Introductions
YouTube’s fan-powered Hype feature, designed to amplify emerging creators, is going global as of August 26, 2025 —now available in 39 countries , including the US, UK, Japan, South Korea, Indonesia, and India.
How it works:
Viewers can “hype” up to three videos per week from creators with fewer than 500,000 subscribers. Each hype earns the video points, feeding into a new ranked leaderboard in the Explore menu. Smaller creators receive a subscriber-based bonus multiplier —so the fewer the subscribers, the faster they climb the leaderboard.