You can now easily direct use traffic to specific endpoints based on the geographic location, thanks to the availability of Geographic Routing capability in Azure Traffic Manager.
Image Source: azure.microsoft.com
“Azure’s global presence enables you to reach a user base that is vast and diverse across nations and regions, and with Geographic Routing you can now enable a variety of use cases that are tied to geography.” They are as given below:
- Customizing and localizing content for specific regions, enabling better user experience and engagement. As an example, an e-commerce site can localize the site content and merchandise items to users in a specific region.
- Knowing where the users are coming from makes it easier to implement mandates related to data sovereignty.