Microsoft Announces General Availability Of Geographic Routing Capability In Azure Traffic Manager

You can now easily direct use traffic to specific endpoints based on the geographic location, thanks to the availability of Geographic Routing capability in Azure Traffic Manager.
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The company, in its official blog, states,
“Azure’s global presence enables you to reach a user base that is vast and diverse across nations and regions, and with Geographic Routing you can now enable a variety of use cases that are tied to geography.” They are as given below:
  • Customizing and localizing content for specific regions, enabling better user experience and engagement. As an example, an e-commerce site can localize the site content and merchandise items to users in a specific region.
  • Knowing where the users are coming from makes it easier to implement mandates related to data sovereignty.
 For more details, check the official blog.
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