The company states,
“We are excited to announce the launch of interstitial banner ads support in the Microsoft Store Services SDK. Interstitial banner ads have been one of the top Windows Dev Center feature requests since we introduced support for interstitial video ads.”
Image Source: blogs.windows.com
Interstitial banner ads are an extremely popular way of monetizing apps and games as they go on to offer a much higher eCPMs compared to the standard banner ads. The company stated that it will help the advertisers to earn up to 8-10 times more in comparison to the standard banner ads, and the reasons are given below as per the official Microsoft blog:
- Full user attention: The full screen ads grab the full attention of users.
- Larger surface area: The increased real estate provides advertisers with more options to show content that attracts potential customers.
- User engagement: Interstitial ads require user action to move away from the ad and hence the user engagement is always high.
Interstitial banner ads are now available in the latest release of Microsoft Store Services SDK for Universal Windows Platform (UWP) apps for
Windows 10.
“If you haven’t started monetizing your app or game with ads using the Microsoft Store Services SDK, this is a great time to start. We have lined up some advertising networks to enable interstitial banner ads to earn good revenue for developers, and we will continue to on-board more networks to increase the earning potential of this and other ad formats.”