Microsoft Launches Preview Of Playable Ads

Microsoft announces the launch of the preview of Payable Ads in the Windows Dev Center.
Microsoft states,
“We are happy to announce the launch of the preview of Playable Ads in the Windows Dev Center. We have made several ground-breaking enhancements in the way users interact with ads so that developers can acquire the users who are more engaged and proven to be more profitable.”
Image Source:
Information on Playable Ads
Payable Ads is a completely new way for end-users to interact with ads and apps. With the help of this capability, you will never need to leave the current app. The ad click will go on to result in inline expandable app streaming for around three minutes, and the user will be able to interact with the app as if it’s already installed on the users’ device. This will provide the user with some time if he or she wants to install the app. At the end of the streaming session, users will be able to click on the link, to install the app if it meets the users’ expectations.
As per the official blog, the payable ads come with the following advantages.
  • Users can experience the app live before installing it.
  • Users will not leave the current app context after ad click since these are inline expandable ads.
  • Users can abandon the app stream at any point of time based on the quality of the game. He/she is not blocked until the end of the game play.
  • Developers can create an engaging experience during the first few minutes of a game to better explain its capabilities compared to screenshots.
  • Users who install the game after three minutes of engagement are more inclined to use the game/app than those who just installed the app based on the product description page.
The company states,
“We believe that users acquired via playable ads will have a higher life time value compared with users acquired through the regular channels.”
And, the best part of this particular feature is that as an end developer, you will not require to do anything; Microsoft will do all the background work for you so as to provide you with flawless experience, without you requiring to change anything.
In order to create a new ad campaign, you will need to follow the steps given below.
  • Click on the “Dashboard” after your log into your Windows Dev Center account.
  • Click on the “Promotions” tab under the Main menu.
  • Click on “New Campaign” to create a new user acquisition campaign.
Microsoft states,
“If the targeting criteria is set to PC/Tablet for the Device type & Windows 10 as the OS, the creative section will show a new call to action called ‘Try Now.’ All the ad campaigns created with ‘Try Now’ as the call to action are automatically created as ‘Playable Ad’ campaigns on the back-end with app streams.”
Up Next