At CES 2017, Samsung has announced its collaboration with Under Armour, the innovative and revolutionary sports apparel brand, which offers authentic fitness experience across Samsung’s wearables, by combining its industry-leading mobile technology with Under Armour’s connected fitness expertise.
Image Source: news.samsung.com
Younghee Lee, Executive Vice President of Global Marketing and Wearable Business, Mobile Communications at Samsung Electronics,
states,
“This collaboration brings together the very best of Samsung wearable technology with the unmatched sports performance of the Under Armour brand. Fitness enthusiasts will have a thrilling experience when it comes to the integration of practical design and intelligent applications for sports related activities.”
Under Armour will go on to develop four of its globally known health and fitness apps for Samsung Gear Fit2, Gear S2, and Gear S3, which will go on to provide all the fitness enthusiasts with effortless and convenient sports experience, along with access to Under Amour’s digital community.
The fitness apps will be made available as part of the Under Armour Connected Fitness suite which includes UA Record, My FitnessPal, MapMyRun, and Endomondo.
Image Source: news.samsung.com
Mike Lee, Chief Digital Officer at Under Armour states,
“We’re excited to work with one of the most recognized brands in the world to continue to bring value to our global digital community of more than 190 million users. Samsung is renowned for its innovative, stylish yet practical devices. This new collaboration will provide additional opportunities to further integrate personal nutrition and activity tracking technologies, allowing all athletes to meet their goals and perform their best.”
Samsung Gear Fit2 users will gain access to the UA Record, MapMyRun, and MyFitnessPal apps from immediate effect while the Endomondo app will soon be available, hopefully by the end of January.
Samsung Gear S2 and Gear S3 users will be able to download the suite of apps in early 2017 with complete features.
Well! Now we have all new reason to stay fit.