To help web searchers more easily find things to do such as concerts, art exhibits, or lectures which are happening nearby, either now or in the future, Google is updating its app and mobile web experience in the U.S. It’s rolling out this new feature now, as it views millions of daily search queries related to finding local events and activities. Google came up with answers by organizing information and making it more easily accessible.
The events will appear when users type in a related query, like jazz concerts in Austin, which is possible since the company has worked with a number of event-related sites to make their content eligible for display in
Google Search. As per Google, it has pulled in data from Eventbrite, Ticketmaster, SeatGeek, Meetup, Vividseats, Jambase, LiveNation, Burbio, Allevents.in, Bookmyshow.com, StubHub, Bandsintown, Yext and Eventful, which will broaden in times to come.
This will enable you to see the details about each event at glance like its title, date, time and location, which is awesome. On tapping to more events, the user will be taken to a screen with an expanded list of suggestions and on finding it, you can click through to buy tickets from the website directly.
The ultimate goal is to keep mobile users on Google, instead of other apps due to which Google it is certainly giving these local events more exposure. If you want to use the new events listings as a weekly activity planner, you're given an opportunity to explore and there are more interesting options to make navigation faster. If you want to trigger the eventsresults to appear by typing in "events near me" into the search bar, Google has come up with an incredible feature; thereby offering you amazing experience.
Starting from today, the new feature is available in the U.S. on mobile web and the Google app for both iOS and Android devices.