ASP.NET master pages allow you to create a consistent layout for the pages in your application.Master page is the common page of the application.A single master page defines the look and feel and standard behavior that you want for all of the pages (or a group of pages) in your application. You can then create individual content pages that contain the content you want to display. When users request the content pages, they merge with the master page to produce output that combines the layout of the master page with the content from the content page.