Polygon Labs Reportedly Paid $4M to Host Starbucks’ NFT Loyalty Program

Polygon Labs Reportedly Paid $4M to Host Starbucks’ NFT Loyalty Program**Starbucks has reportedly paid Polygon Labs $4 million to host its upcoming NFT loyalty program. The program, which is called Starbucks Odyssey, will allow customers to earn and trade digital collectibles that can be redeemed for rewards such as free drinks, food, and merchandise.Polygon Labs is a blockchain company that provides developers with the tools they need to build and deploy decentralized applications. The company's blockchain is known for its low transaction fees and fast transaction times.Starbucks has been exploring the use of NFTs for some time. In 2021, the company launched a limited-edition NFT collection that sold out in minutes. The company has also been working on developing its own blockchain-based loyalty program.The Starbucks Odyssey program is expected to launch in early 2023. Customers will be able to join the program by creating a digital wallet and linking it to their Starbucks account. Once they have joined the program, customers will be able to earn points by making purchases, completing challenges, and participating in community events.Points can be redeemed for a variety of rewards, including free drinks, food, merchandise, and access to exclusive experiences. Customers will also be able to trade their digital collectibles with other members of the program.The Starbucks Odyssey program is a significant development in the use of NFTs for loyalty programs. It is the first major retailer to launch an NFT loyalty program at scale. The program is expected to attract a large number of customers and could help to drive adoption of NFTs.Here are some additional details about the Starbucks Odyssey program: Customers will be able to earn points by making purchases, completing challenges, and participating in community events. Points can be redeemed for a variety of rewards, including free drinks, food, merchandise, and access to exclusive experiences.* Customers will also be able to trade their digital collectibles with other members of the program.The program is expected to launch in early 2023.What do you think of the Starbucks Odyssey program? Do you think it will be successful?

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