![]()
Apple CEO Tim Cook has defended the company's late start in the AI race, saying that it is better to 'focus on doing a few things well' than to 'spread ourselves too thin.'In an interview with Quartz, Cook said that Apple is 'very focused' on AI and that the company is 'investing heavily' in the technology. However, he also said that Apple is 'not going to do everything' in AI and that the company is 'going to focus on the areas where we can make the biggest difference.'Cook's comments come as Apple is facing increasing pressure from rivals such as Google and Amazon, which have been investing heavily in AI for years. However, Cook said that he is not worried about Apple's late start and that the company is 'confident' that it can 'catch up' to its rivals.'We're not going to be the first in every area,' Cook said. 'But we're going to be the best in the areas that we choose to focus on.'Cook's comments suggest that Apple is taking a more cautious approach to AI than some of its rivals. However, it is also clear that Apple is committed to AI and that the company believes that it can be a major driver of growth in the future.Here are the four words that Cook used to defend Apple's late AI start:
Focus:
Cook said that Apple is 'very focused' on AI and that the company is 'investing heavily' in the technology.
Differentiation:
Cook said that Apple is 'not going to do everything' in AI and that the company is 'going to focus on the areas where we can make the biggest difference.'
Patience:
Cook said that he is not worried about Apple's late start and that the company is 'confident' that it can 'catch up' to its rivals.
Execution:
Cook said that Apple is 'going to be the best in the areas that we choose to focus on.'These four words suggest that Apple is taking a thoughtful and strategic approach to AI. The company is not trying to be the first in every area, but it is committed to being the best in the areas that it chooses to focus on. Apple is also willing to be patient and to invest in AI over the long term. This approach is likely to pay off in the end, as AI becomes increasingly important in the years to come.
What do you guys think about this? Do comment your thoughts.