A general query.

Question

Hello ;

I want to know that websites like quickr/ OLX has big business. They have big setup and their expenses(Company Maintenance, human resource,Promotions in radio,television, free customer care support etc..) are also inconsiderable. SO What are the sources of their income. Cause only with Advertisements in their website, they can not afford these expenses.

SO please, Can anyone guide me to understand the sources of income of any websites?

Thanks in Advance.

Ali Ahmed · Answer

At first in website advertisement is a largest business. Taking OLX.in Google Adsense example - Let assume they get 500000 impressions each day then they might be getting around 15000 clicks and considering 0.1 avg CPC they will be making aorund 1500$/day and 45000$ per month.But I think they might be making around 50-70k easily with Google Adsense with additional 3-5 fold in peak seasons and I think they are not in loss. (Rough calculation)