What is the difference between Traditional Marketing and Modern Marketing?

Question

What is the difference between Traditional
Marketing and Modern Marketing? Give some examples of those
companies which are doing Business in India more than 50
years and how they changed from traditional marketing to
modern marketing.

Mike Gold · Answer

Not sure about how business has changed in India but in the US there is a clear difference between traditional and modern marketing: Tradition Marketing involved the following: 1) Newspaper Ads 2) TV Ads 3) Magazine Ads 4) Coupons Direct Mail Advertising(snail mail) 5) Billboards 6) Radio Advertising 7) Telemarketing These all still exist but the new marketing is very different. Social Media mixed with e-mail and web advertising are dominating marketing strategies as well as SEO for search engines 1) Ad Words and Affiliate marketing 2) Social Media: FaceBook Twitter 3) e-mail and e-mail campaigns (newsletters special offers coupons) 4) Web Banner Ads 5) Website subscriptions This is a very brief comparison but I hope it helps answer your question